In the world of online entrepreneurship, there's often a pivotal moment that arises: that sense of being overwhelmed by administrative tasks and the dire need for assistance. For many, the knee-jerk reaction is to consider hiring a Virtual Assistant (VA) to lighten the load.
But hold on just a moment! Before you jump the gun, there's something crucial you might be overlooking.
From my experience, I've noticed a trend among coaches. They initially think a VA is the answer to their problems, only to realize later on that what they truly require is the expertise of an Online Business Manager (OBM).
Let's delve into why this is and the key differences that you, as a coach, should be keenly aware of:
1. Strategy vs. Task-Execution
At the outset, if you're purely in the market for someone to sift through your emails or diligently update your calendar, a VA might seem like the perfect fit. However, if you're dreaming bigger—if you envision someone who can zoom out, grasp the entirety of your business landscape, innovate systems, and efficiently steer a team—you're squarely in the realm of an OBM.
2. Business Growth & Scaling
A VA can undoubtedly handle a roster of tasks you delegate to them. However, OBMs are a breed apart. They don't just do tasks; they specialize in molding workflows, refining your CRM to perfection, managing complex projects, and more crucially, they are adept at scaling your business. If your ambition isn't merely to maintain but to substantially grow, you need to recalibrate your hiring mindset.
3. Time Management & Focus
Engaging with a VA does come with its own set of managerial duties. You'd need to familiarize them with your systems, guide them in task execution, and ensure quality control. But when you bring an OBM into the fold, it's a different ball game. An OBM is self-directed and takes the mantle of management, freeing you to channel your energy where it truly belongs: coaching.
To distill it further, while a VA can be likened to a helpful assistant who aids in day-to-day tasks, an OBM stands as a robust co-pilot for your business, navigating the turbulence and ensuring smooth skies ahead.
For those coaches teetering on the edge, juggling an array of roles, feeling the weight of their growing business, and yearning to recenter their focus on the true essence of coaching, it might just be the time to consider an OBM. This pivotal decision could very well be the transformative game-changer your coaching business has been silently crying out for. 🌟
There is so much more to share about the OBM role and how an OBM can help your business. To learn more, download my FREE Guide "Understanding the OBM Role"!
Comments